The Rise of the Forward Deployed Engineer — and How To Do the Job Right

Originally published on Latent Space FDEs have the hottest job in AI. Labs, startups and PE firms are all hiring engineers to sit inside their customers’ operations and solve their problems. Almost none of them agree on what those engineers are supposed to accomplish, or what the strategy underneath the hiring actually is. I’m Vinoo, CEO of Kepler, the deterministic infrastructure for AI. I’ve built pieces of the forward deployed function three times, at three different institutions, over the course of over a decade. Here’s what I’ve seen work, what I’ve seen fail, and where I think this goes. ...

September 12, 2026

What Rivals Get Wrong About FDEs

I spoke with Henry Chandonnet at Business Insider about Project Frontline and what companies are getting wrong about forward deployed engineering. The full as-told-to is there. A short version of what I told them. What Project Frontline Actually Was It was a rotation, not a hiring funnel. We took software engineers and put them in front of customers with real support underneath them — dual mentorship, a way back out, and people whose job was to make sure the rotation worked. Around 250 engineers went through it. A lot of them run forward deployed teams now at OpenAI, Anthropic, xAI, and Anduril. ...

September 5, 2026

How Forward Deployed Engineering is Done at Kepler

Presented at AI Engineer. Most companies hire forward deployed engineers as an extension of go-to-market: a technical body to keep a large account happy. That’s the wrong frame. FDE is a product strategy. The job is to find the real problem, ship the smallest thing that solves it, and turn what you learned into leverage for the product. ...

July 28, 2026

Build Products Like a Forward Deployed Engineer

Part of Lenny Rachitsky’s “The AI-Native Product Manager” free workshop series on Maven. Most products fail not because of bad engineering, but because teams build the wrong thing. They either overbuild features nobody asked for or underbuild solutions that miss the real problem. Forward Deployed Engineering (FDE) is the antidote. What is FDE? Forward Deployed Engineering is a methodology where technical teams embed directly with customers to witness how software meets reality. Instead of building from assumptions, FDEs develop customer instinct by being in the field — watching real users interact with real products under real conditions. ...

March 17, 2026

The Definitive Guide to Forward Deployed Engineering

Originally published on Next Play If you work in tech, you should learn about Forward Deployed Engineering (FDE). It’s quickly become one of the most popular roles that nearly all fast-growing AI companies are looking for…at the same time, it’s the type of role very few people and companies seem to actually understand. I designed Project Frontline at Palantir, a program that sent over 250 engineers into live customer deployments. Those engineers are now at OpenAI, xAI, Anduril, and dozens of leading companies. ...

February 5, 2026